At Knowledge First Financial, our focus on student success starts with our culture. In all we do — how we work with each other and how we serve our customers — we strive to achieve our vision and fulfill our purpose.
To change lives by propelling more students to, and through, PSE successfully; helping them prepare, stay strong and be job ready for all that a bright future holds.
To the be Canada's Leading Partner in Student Success, helping more than 1 million families plan for, manage, and thrive in post secondary education by 2024
We will learn and grow to define and build the student experience of the future
Trust is the cornerstone of how we show up at work, how we interact with our customers and our partners, who are the foundation of our success
We will always look for opportunities and take the initiative to do things better, while accepting the risk to act
Elevate our expertise in education savings & planning
Aspire to be trusted and easy to do business with
Put customers in the center of our experience
Partner to drive value, scale and reach
Values help guide our beliefs, attitudes and behaviors, and help guide our decisions by keeping us, collectively connected to our purpose.